The University of Rochester is home to many clubs, societies and sports teams, but it was their all-male vocal group The Midnight Ramblers that has helped to get the World Wide Web talking about UoR.
The group were commissioned to create a song about the University for their 2012 student recruitment video. The group decided to go for a rap song, based on Fort Minors track Remember The Name, replacing the song’s lyrics with verses about the University of Rochester.
When I first heard that the University of Rochester had made this, I didn’t think for one minute that it was going to be any good. Having watched it though, I was pretty impressed. It’s a remarkably creative way to get students talking about their university. It’s also pretty funny.
Having racked up nearly 90,000 views in just a few months the video is certainly looking like a huge hit for both the University of Rochester and The Midnight Ramblers. Well done to both of you!
So, what do YOU think?
About the Author
James Bryant is an Executive Producer at Skeleton Productions a UK based video production company that specialises in video content for universities and colleges. Follow James on Twitter.