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Author Archives: jamesbryant
University of Birmingham Uses Video To Spearhead “Circles of Influence” Development Campaign
Last week, the University of Birmingham published an impressive video launching the second phase of their Circles of Influence campaign. Being particularly impressed by the content they produced we got in touch with Jo Clark (Alumni Communications Officer) one of the people involved in the campaign to ask her what it’s all about, and why…Continue reading…
Posted in Higher Education, Latest Videos Tagged alumni, circles of influence, development, University of Birmingham, video Leave a comment
Suu Kyi’s Oxford University Visit Documented Using Video
In a break with tradition, Daw Suu, who is Chairman of the Burmese National League for Democracy and member of the Burmese parliament, was invited to give a speech after receiving her honorary doctorate in civil law at Oxford’s annual Encaenia ceremony on 20 June 2012. This was a very big deal (even for Oxford…Continue reading…
Posted in Latest Videos Tagged Burmese National League for Democracy, Oxford University, Suu Kyi, video Leave a comment
UEA Infographic Videos – The Story Behind The Success
In September 2011 Norwich Business School (based at the University of East Anglia) launched the first ever masters in Brand Leadership in the World. To promote this unique course, they decided to produced a video to dispel some of the common myths about branding. Nine months later, this video has attracted well over 100,000 views….Continue reading…
Video Marketing Best Practice Checklist
Do you want more of your target audiences to see your video content? There are number of video marketing best practices that you can implement immediately at minimal cost that will help you and your university do just that. Video marketing is an often overlooked part of the video production process. As a result, the…Continue reading…
Making The Switch To High Definition
Making the switch to High Definition isn’t difficult. It requires two simple changes. In this article, I will be discussing both of these changes. Over the last couple of years, High Definition video formats have become the industry norm. Despite this, many universities have continued to shoot in standard definition. As a result, their videos…Continue reading…
Less Than 24 Hours Until The HEIST Awards Ceremony Begins!
We’re less than 24 hours away from this year’s HEIST Awards ceremony, one of the biggest education marketing events of the year. Having spoken to a few Higher Ed marketing teams today, it’s clear that the excitement is building. More than 400 higher education marketers will be attending this year’s event, which is being held…Continue reading…
Using Video To Enhance Your Graduation Ceremonies
Graduation is a very important time of year for universities. They are on show in the peak of Summer, with thousands of graduates and their families coming to campuses to celebrate. It’s a fantastic marketing opportunity for universities, but in my opinion, most institutions could be making much more of it (with video), and in…Continue reading…
Posted in Why Video? Leave a comment
YouTube Channel Strategies – What’s Best For Your University?
Today’s video marketing tip addresses the issue of YouTube Channel structure for your university. With numerous content creators, topics, and audiences at your institution, the answer isn’t necessarily straightforward. Universities are enormous institutions. They are usually made up of countless schools, departments, and institutes. In this day and age, each of these “units” is a…Continue reading…
Posted in Video Marketing Tips Tagged channel, Strategy, University, web video, youtube, YouTube Channel Leave a comment
Making the case for “Graduate Profile Videos”
In recent years, the UK Higher Education market has become a lot more results focused. Now more than ever, prospective students want to know how employable they’ll be if they take a particular degree or study at a specific university. In my opinion though, most universities could (and should) be doing a lot more to…Continue reading…
Posted in Why Video? Leave a comment
Havard University’s Baseball Team Hits A Home Run With Lipdub Video
Harvard University are the talk of the web thanks to Carly Rae Jepsen, a bit of van-based choreography and one heavy sleeper. Harvard University’s Baseball team appear to have had a bit of spare time on their hands on one of their recent journeys, and decided to fill that time by creating a lip dub…Continue reading…
Posted in Higher Education, Latest Videos Tagged baseball team, call me maybe, carly rae jepsen, harvard university, viral video Leave a comment